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De seguro haz escuchado hablar de la cósmetica coreana y sus enormes beneficios en la piel pero antes de involucrarte en este maravilloso mundo del KBeauty hay algunos puntos importantes que debes saber para diferenciar entre la cosmética coreana y la occidental; te los contamos a continuación.
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- Vanidad o cuidado personal?
Coreano:
La piel es la protagonista de la belleza, la rutina de skincare es sagrada y esto desde muy temprana edad. El skincare es para todos no importa la edad o el estrato social, cuidarse la piel es tan básico como la higiene personal.
.
Occidental
En el Occidente no siempre ocurre que la juventud cuide su piel de manera adecuada. Se empieza a actuar cuando la piel ha desmejorado. La rutina no siempre es rutina, es crema y protector solar. Cuidar la piel sigue siendo “vanidad”.
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- El glow – mate:
Coreano:
Piel lisa, sin imperfecciones, con los poros muy refinados, muy luminosa y casi translúcida #GlassSkin. Una piel ljugosa y brillante pero con un brillo de piel sana que se produce cuando está profundamente hidratada.
.
Occidental:
Y pues solo basta con ir al supermercado - tienda de cosméticos locales y ver que todo es “matificante” el brillo en el rostro sigue siendo interpretado como piel grasa y hay que acabar con este brillo como sea.
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- Ingredientes:
Coreano:
La Cosmética coreana contiene infinidad de extractos de plantas, raíces, probióticos, frutas, antioxidantes muchísimos más de los que podríamos imaginarnos. Se combinan con fines concretos de nutrir, fortalecer, limpiar y embellecer la piel.
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Occidental:
La cosmética occidental se enfoca a uno, dos o muy pocos ingredientes naturales, se utilizan muchos productos “dermocosméticos”.
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- Pasos:
Coreano:
En la cosmética coreana tienen una filosofía de “layering” aplicas los productos en capas, el número de capas depende de la necesidad cada piel. La rutina puede tener hasta 10 pasos. Se utilizan productos antiedad desde los 20´s.
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Occidental:
La cosmética occidental se enfoca en una hidratación más “sencilla”. Uno o dos pasos son suficientes para hidratar. Se utiliza productos antiedad cuando la persona alcanza los 30+ años.
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- La rutina:
Coreano:
Rutina coreana básica: Doble limpieza + tónico + serums + contorno de ojos + crema hidratante + protección solar.
.
Occidental:
Rutina occidental: Limpieza + crema hidratante + protección solar.
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- Maquillaje y SPF:
Coreano:
El 90% del maquillaje contiene SPF50+ PA ++++ más ingredientes nutritivos que cuidan la piel durante el día. Existe una obsesión por tener la piel blanca y limpia; y no solamente eso además usan gorra, guantes, mascarilla, sombrilla, gafas, todo para protegerse del sol.
.
Occidental:
El maquillaje enfocado en la cobertura, la variedad de tonos intensos y su protección solar es muy leve. Tiene una filosofía de tapar las imperfecciones como sea. Exponerse al sol por largas horas es lo que nos poner dorados y felices.
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- Fórmulas:
Coreano:
Se expande a ritmo acelerado, proporcional a la exigente demanda del mercado coreano muy preocupadas (obsesionadas) por la belleza. Sus adelantos e innovaciones tecnológicas llevan 10años de adelanto en comparación al resto del mundo.
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Occidental:
En la cosmética occidental tiene fórmulas más tradicionales su enfoque de belleza permanece estático durante la última década.
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Bienvenidas a la mejor experiencia de KBeauty... tu experiencia LAVUU!
Con amor,
Dayana Fernández
CEO LAVUU COSMETICS
#SkincareEducation
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